What do we do?

Our focus is on web solutions to business challenges. We develop web solutions that deliver results. Our objective is to produce measurable returns on our clients' investments. And our success is measured by satisfied clients, repeat business and referrals.

Internet Strategy

Objectives

Increase sales, generate leads, create new revenue streams, attract employees...a web site is business tool that accomplish many different things. From the beginning it is vital to define a web site's purpose, identify the target audience, and put measurable objectives in writing.

Plan

Like a good scout, be prepared. Like a doctor, first do no harm. Planning and preparation may not fun but we do it anyway. Developing an actionable strategy aimed at clear business goals is what makes us different.

Web Design & Development

Web Design

Graphic design is only one piece of the puzzle, but it's the piece that gets the most attention. And for good reason - your web site will often only get a few precious seconds to make that first impression.

Our design philosophy is to do what is appropriate for your business and what is effective for your bottom line. Always professional, occasionally flashy, but we do not sacrifice our business sensibilities for the sake of art.

Web Development

We build robust, standards-compliant web sites that are easy to use and deliver results. We have expertise across numerous technologies and programming techniques so that we can use whatever is most appropriate for your needs. Specific capabilities include:

Testing

Testing is a topic often breezed over. Hey look - Internet Marketing is next, and that is soooo much more exciting. Can't blame you for jumping ahead. But even if you skip this paragraph - we won't skip the testing. It is too important. We test the code, we test the site against all browsers and operating system platforms. We test for speed, we test for usability, we even check spelling.

Internet Marketing

If you build it, they will come. Once you let them know it is there and give them a great reason to visit. Internet Marketing drives web traffic - targeted traffic - the right people at the right time.

Search Engine Optimization

SEO means getting listed as high as possible on search engine results pages. This is accomplished via a combination of several approaches, including:

There is no magic bullet when it comes to SEO. There are a few not-so-secret shortcuts to short-term success, but at the cost of long-term results. And so, from us anyway, there are no promises or guarantees.

Search Engine Marketing

We have found that Pay-Per-Click advertising (the right "Sponsored Links" column of Google's search results) is the most cost-effective way to bring highly-targeted self-qualified visitors to your web site. Search Engine Marketing works in tandem with Search Engine Optimization to ensure your site achieves high visibility across all relevant searches.

Email Newsletters

Regular communication via email newsletters build customer loyalty and encourage repeat business. Email is an effective, professional way to keep prospects and customers informed and keep your business in the front of their minds.

Referral Links

This is one of the most tried-and-true methods - finding other high-traffic web sites to link to your site. We will work with you to identify and secure links that generate targeted traffic.

Web Hosting & "Back End" Support

Domains

We can help guide selection of the perfect domain name, and then get it registered in your name.

Web Hosting

Web hosting infrastructure is as important as the site design and development. The web site must be accessible, work reliably, and load quickly. We can help you identify the most practical web hosting platform or work with your existing host to ensure a cost-effective solution that provides sufficient bandwidth and uptime.

Email

We can setup email addresses for your domain and provide several options to access your email, including using whatever system and software you currently have.

Analytics

Understand who is visiting your site, how they are finding it, and how they use it. And more importantly, use this information and feedback to improve the web design, site content, and online marketing programs.

Monitoring

We will setup a site monitoring system that will regularly check to see if you site is up and running. This allows us to proactively work with the web host to fix anything that goes wrong before anyone else notices.

Ongoing Support

The launch of web site is a major milestone, but not the end of the road.

Site Updates and Site Maintenance

One major advantage of the web versus other marketing materials is that you can make changes as often as you like with minimal cost and effort. There are three options for managing web site updates:

  1. We can do everything for you, typically completing requests in 1-2 business days
  2. You can do everything yourself
  3. Use a browser-based tool to make editing web pages almost as easy as sending an email (try the online demo)

Search Engine Optimization

Search results rankings change all of the time. Web sites change. New ones pop up. And the search engines constantly adjust their algorithms. It is important to stay on top of the competition and the search engines in order to maintain superior positioning in the search results.

Search Engine Marketing

Unlike most traditional advertising, the web lets you precisely measure everything so that you know exactly how much bang you're getting for each buck. It lets you experiment with different ads, test different search keywords, and adjust your spending so that you can continuously refine your efforts and improve your results.